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Disney Releases Surprising Loki Season 2 Viewing Numbers


Critics and fans alike agree that Loki has been Marvel’s best Disney+ series to date, but how does season two compare to season one in terms of cold, hard figures?

Tom Hiddleston in Loki Season 2
Photo: Marvel Studios

It’s been a tumultuous week for Marvel Studios. Over on Disney+, the studio wrapped up almost a decade-and-a-half of Loki storytelling with a critically acclaimed second season finale for the God of Mischief. At the same time, their latest big screen offering The Marvels was flopping hard in theaters. There are complex reasons for the latter’s box office failure, and while many fans may assume that at least Loki must have been a huge success, viewing figures released by Disney+ indicate some mixed results for the show’s second season.

According to Disney+ (via The Hollywood Reporter), Loki kept a fairly consistent viewing base throughout season two, with the first episode fetching 10.9 million views globally, and the finale snagging 11.2 million views. The streamer also noted that each episode achieved more than 11 million views during the week it debuted.

But THR’s report also noted that Loki’s season two finale numbers, which equate to 649.6 million viewing minutes, didn’t beat the figures of the The Mandalorian’s season three finale earlier this year, nor do they come close to Loki’s own season one figures, which at some points were creeping much closer to a billion viewing minutes per episode.

What can we glean from these numbers? Well, season two’s consistent viewing figures indicate that a sizeable amount of people who were watching Loki’s sophomore effort were invested enough in the story to stick with the series once they were on board, which is good. But they also suggest that positive word-of-mouth on season two wasn’t encouraging a huge number of additional people to give it a shot during its six-week rollout. Given season two’s solid, yet somewhat disappointing performance compared to season one, it’s also clear that interest in Loki had waned somewhat.

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